Prepare your customer data before creating an event for the Public view.
To prepare customer data
1. Purge duplicate records.
2. Consider whether individual records have unique e-mail addresses or group e-mail addresses, such as info@company.com, where the event messages may not get to the right person.
3. Consider that each company record has to have a first name and last name in the record, and ensure that the names make sense in the context of sending event registration notices.